[Design and Technology] GoldieBlox - the toy designed to inspire future female engineers

Radmila Mrkobrad Radmila.Mrkobrad at intercad.com.au
Mon Jul 22 17:04:39 EST 2013

What kind of toys do little girls play with?  Do toys influence decisions on how engineering is perceived by girls as they grow up?

When Debbie Sterling looked to buy toys for her friend's children, there wasn't much of a selection to explore her engineering passion. So she decided to designed and developed GoldieBlox<http://www.goldieblox.com/>.

GoldieBlox<http://www.goldieblox.com/> is construction toy and book series, targeted at girls, starting at age 6. Goldie is creative kid who likes to invent things.  With Goldie's help, you read instructions and design a solution to a problem.

At Stanford, Debbie took her first engineering class as an elective, she was majoring in art. Debbie used SolidWorks in class. Seeing how creative engineers could be, Debbie switched her major to product design engineering and took a big leap of faith with Goldie.


MEET DEBBIE, GOLDIE & HER FRENDS<http://vimeo.com/59876490>

[cid:image002.jpg at 01CE86F8.7AFC2780]

[cid:image003.jpg at 01CE86F8.7AFC2780]<http://blogs.solidworks.com/.a/6a00d83451706569e2017eeabc068d970d-pi>

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