[vet-mm] Write Content and Copy PD
claire at warrandytehigh.vic.edu.au
Tue Sep 26 12:22:04 EST 2006
Came across this information recently regarding PD on Nov. 2nd.
Claire Bloom :-)
> Writing for the Web Workshops
> The web is full of poor-quality content that is vague, uses too much
> jargon or complex language, and provides little in the way of useful
> information. This confuses, frustrates and annoys people. It also
> costs the organisations who publish it valuable time and money.
> This workshop will give you a good overview of the techniques that
> will make your web content more effective.
> The workshop is a full-day introduction to writing for the web. It
> focuses on improving the usefulness, usability and accessibility of
> online content - helping you create content that works.
> It introduces techniques for clear and effective online communication
> and reinforces these with a series of hands-on exercises.
> The workshop is divided into three main sections - plan, create,
> evaluate - and begins with an introduction.
> * Goals for writing web content
> * The value of web content
> * How people use web content
> An exercise aims to show participants that the only content that
> should be published online is content that is valuable to the
> organisation or the end user.
> 1. Plan
> In this section we discuss the planning process:
> * Identify your purpose
> * Know and understand your audience
> * Understand and research your topic
> * Plan your structure or organisation
> * An exercise gets participants to plan to write some content for
> the web by focusing on the purpose and audience for the content.
> An exercise gets participants to plan to write some content for the
> web by focusing on the purpose and audience for the content.
> 2. Create
> In this section we discuss techniques for designing and writing
> content including:
> * Using plain language
> * Writing concisely
> * Layout and content design
> * Designing longer documents
> * Page titles, headings, link text
> * Writing metadata
> Five exercises allow participants to practice the techniques covered.
> Examples of content from government, university and corporate websites
> are shown and discussed.
> 3. Evaluate
> In the final section of the workshop, we discuss
> * Self-review of content
> * Readability testing
> * Peer reviews
> In the last exercise for the day, participants will use a checklist to
> review one of their own web pages.
> A printed booklet of course notes, resources and exercises is provided.
> The workshop is suitable for anyone who writes business-related
> content for medium to large corporate, government or university
> websites or intranets. Staff who should attend include:
> * Authors, including administrative or secretarial staff who
> create content for publication online
> * Editors
> * Content managers.
> Participants should have some experience in:
> * Writing business-related content (not necessarily for the web)
> * Using the web.
> $450 per participant plus GST ($495 incl GST of $45)
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