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<DIV class="article-meta show-for-small-only issue-22">
<H3 class="selected-issue-title"> <A
href="http://www.iba.gov.au/issue/issue-5/"> October, 2010 </A></H3></DIV>
<DIV class="sidebar-primary col-sidebar-primary issue-22">
<DIV class="inspire-issue-details">
<DIV class="inspire-latest-issue-widget">
<H3 class="solo-title"><A href="http://www.iba.gov.au/issue/issue-5/"> Issue 5
</A></H3><A href="http://www.iba.gov.au/issue/issue-5/"><IMG width="218" height="309"
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<DIV class="inspire-issue-contents-widget">
<H3><A href="http://www.iba.gov.au/issue/issue-5/">In This Issue</A></H3>
<UL>
<LI class="current"><A class="title" href="http://www.iba.gov.au/article/indigenous-design-in-australia/">The
new inventor</A><A class="excerpt" href="http://www.iba.gov.au/article/indigenous-design-in-australia/">Alison
Page is a designer and artist at the forefront of contemporary Indigenous
design in Australia.</A></LI>
<LI><A class="title"
href="http://www.iba.gov.au/article/cultivating-success/">Cultivating
success</A><A class="excerpt" href="http://www.iba.gov.au/article/cultivating-success/">Ron
Newchurch is using his skills, knowledge and business acumen to grow a
brighter future.</A></LI>
<LI><A class="title" href="http://www.iba.gov.au/article/the-dream-cycle/">The
dream cycle</A><A class="excerpt" href="http://www.iba.gov.au/article/the-dream-cycle/">How
home ownership can be the launch pad for bigger dreams.</A></LI>
<LI><A class="title" href="http://www.iba.gov.au/article/the-best-of-both-worlds/">The
best of both worlds</A><A class="excerpt" href="http://www.iba.gov.au/article/the-best-of-both-worlds/">Traditional
and cntemporary governance systems working in sync.</A></LI>
<LI><A class="title" href="http://www.iba.gov.au/article/champions-of-indigenous-tourism/">Champions
of Indigenous tourism</A><A class="excerpt" href="http://www.iba.gov.au/article/champions-of-indigenous-tourism/">Moving
Indigenous tourism to the forefront of the industry.</A></LI></UL></DIV>
<DIV class="inspire-production-team-widget">
<H3>Production Team</H3>
<DL>
<DT>Editor-in-Chief</DT>
<DD>Zoe Craven</DD>
<DT>Editor</DT>
<DD>Bridie Henehan</DD>
<DT>Deputy Editor</DT>
<DD>Lucy McBride</DD></DL></DIV></DIV></DIV>
<DIV class="content-container col-wide-content">
<DIV class="site-content">
<DIV class="article-primary" id="content" role="main">
<DIV class="post" id="post-496">
<DIV class="entry">
<H1>The new inventor</H1>
<DIV class="wp-caption alignright" id="attachment_7229"
style="width: 331px;"><IMG width="331" height="448" class="size-full wp-image-7229 "
alt="Alison Page." src="Indigenous%20design%20in%20Australia%20-%20Inspire%20Magazine%20-%20IBA_files/Alison-Page-main-image_compressed.jpg">
<P class="wp-caption-text">Alison Page.</P></DIV>
<P>Alison Page is a designer and artist at the forefront of contemporary
Indigenous design in Australia. A Tharawal woman from La Perouse in
Sydney, Alison brings her unique Indigenous perspective to her roles
as mother, interior designer, jeweller and social activist (and in the
past as a panellist on the ABC television program <EM>The New Inventors)</EM>.
Alison started her home-based jewellery business Diamond Dreaming in 2001
with a loan through IBA’s <A
href="http://www.iba.gov.au/business-ownership/">Business Development and
Assistance Program</A>.<BR><STRONG><BR></STRONG></P>
<BLOCKQUOTE>
<P>‘<EM>Being Aboriginal has been a major advantage in my life. I’ve spent my
life celebrating it, and I will spend the rest of my life screaming it from
the rooftops’</EM>.</P></BLOCKQUOTE>
<P><STRONG>1. The bower bird</STRONG></P>
<P><EM>‘My mum is a bower bird, a big op-shopper’</EM>, said
Alison, <EM>‘and my sisters and I are all obsessive collectors too. I think
it’s the rush you get when you find something unusual or fantastic, even some
everyday object. Growing up we were broke, but we still wanted to be ‘groovy’,
so we had to develop our own personal styles, think about our personal
identity’</EM>.</P>
<P>During a visit to Canada in the third year of her Bachelor of Interior
Design, Alison was introduced to the work of First Nations Architect Douglas
Cardinal. She said: ‘<EM>Douglas was designing these major museums of First
Peoples. I saw him injecting spirituality into his designs, expressing
traditional stories and cultural values, and I thought wow, that is it. That
trip was definitely a turning point for me’</EM>.</P>
<P>Alison continues to seek out inspiration to inform her
work. <EM>‘I’m still a bower bird’</EM>, she said. <EM>‘I teach design
at a technical college, and will take my students out op-shopping and tell
them to pick something that they think represents good design. It might
just be a shoe, or a piece of crockery; there’s always something that will make
you stop and think’</EM>.</P>
<P><STRONG>2. The new inventor</STRONG></P>
<P>After graduating from university Alison joined Merrima Design, Australia’s
first Indigenous architecture group. Merrima collaborates with urban and rural
Indigenous communities to deliver culturally appropriate architecture, landscape
design, interiors and public art that tell the story of the local area, its
people and ancestors.</P>
<P><EM>‘Our design philosophy at Merrima connects us’</EM>, said
Alison. <EM>‘We all have our own businesses now, but we still get together
to chew the fat about our current thinking. And we’re now starting to develop
international networks of Aboriginal architects and designers, because a lot of
Aboriginal values are universal. So looking after land, that’s a cultural value
that translates to environmentally sensitive design. And activism – a building
can be an act of power in a community, it can be an act of social justice that
gives you a voice’.</EM></P>
<P>Alison says Australia needs to develop its
own unique design style and visual identity. Central to that identity,
she believes, should be a respect of Indigenous culture and its focus on
connection. She said: </P>
<BLOCKQUOTE>
<P><EM>‘Connection between family, between people and the earth…that’s my
spirituality. I want ritual, and I want a sense of connectedness. Because
we’re all tiny dots in the same universe, and to understand that perspective
and be reminded of that perspective in everyday objects and buildings is
important’.</EM></P></BLOCKQUOTE>
<P>Since 2004 Alison has been a regular panellist on the ABC television
program <EM>The New Inventors </EM>which showcases Australian
innovation. She says the designs and ideas put forward feed her own
imagination. ‘<EM>It stops me from getting stuck in my own little world’, she
said. ‘I open my design brief for the show and never know what I’m going to get
– roller skates, underpants or a design for a water tank!’</EM></P>
<H4>3. The artisan</H4>
<DIV class="wp-caption alignright" id="attachment_19548"
style="width: 150px;"><IMG width="150" height="150" class="size-full wp-image-19548 "
alt="The Saltwater Freshwater rings from the Diamond Dreaming jewellery range. Image courtesy of Richard Weinstein."
src="Indigenous%20design%20in%20Australia%20-%20Inspire%20Magazine%20-%20IBA_files/Saltwater-Freshwater-rings_for-web-upload-150x150.jpg">
<P class="wp-caption-text">The Saltwater Freshwater rings from the Diamond
Dreaming jewellery range. Image courtesy of Richard Weinstein.</P></DIV>
<P>Through her television appearances Alison came to the attention of Michael
Neuman of prestigious Sydney jewellers Mondial Neuman. Michael invited her to
collaborate on a range of contemporary jewellery blending Indigenous
storytelling with fine craftsmanship.</P>
<P>Alison said: <EM>‘I was initially worried about how it could work. But
Michael totally understood and valued the contemporary expression of Aboriginal
culture. It took a couple of years of collaboration working out the designs and
how the business side could work. It was slowly, slowly building trust – but I
guess that’s how I work with communities too. And it has been a truly rewarding
and fruitful partnership for us all’</EM>.</P>
<P>The result is the award winning <A href="http://www.mondial.com.au/diamond-dreaming/overview"
target="_blank">Diamond Dreaming (external website, new window)</A> range
featuring locally sourced Argyle pink diamonds and other precious metals. Alison
has designed each piece to convey an aspect of everyday Indigenous life, with
universal relevance. The Saltwater Freshwater ring, for example, represents the
meeting of ocean and estuary. She said: <EM>‘So I was thinking about
the mixing of the waters being like two people coming together in marriage. And
because the mangroves in estuaries are where eggs are laid and new life is
nurtured, this ring has mangroves engraved on it, and little diamond
eggs’</EM>.</P>
<P>Alison’s ‘Totem’ necklace, which represents Indigenous connection to land,
won a top award at the 2008 Jewellers Association of Australia Awards.</P>
<P>Alison believes her partnership with Mondial Neuman, which is built on trust
and integrity, is a business model that demonstrates how Indigenous
designers and manufacturers can work together.</P>
<H4>4. The social activist</H4>
<P>Alison believes that supporting Indigenous design is social activism in
practice. She said: </P>
<BLOCKQUOTE>
<P><EM>‘What I am doing when I hand jewellery, designs or buildings over to
people is to engage whole communities in social activism. And by buying work
from an Aboriginal artist, Australians can engage in positive social activism
because they are helping that person achieve economic
independence’.</EM></P></BLOCKQUOTE>
<DIV>
<P>Alison’s designs for window blinds at the Cavanbah Centre, Coffs Harbour City
Council. Image courtesy of Grieg Traynor.</P></DIV>
<P>Alison is passionate about establishing a national Indigenous design
collective to facilitate more partnerships between designers and manufacturers.
It is an idea she took to Kevin Rudd’s 2020 Summit in 2008 where it received
positive encouragement. She said:<EM> ‘There was a point at which I
recognised that I could continue to go out and find someone to invest in Alison
Page doing her stuff, or I could try to work with government and other agencies
to get a collective together through which more Aboriginal designers could
benefit.</EM></P>
<P><EM>‘I want to change perceptions about Aboriginal art. I want to see
Aboriginal jewellery, clothing, interior fabrics, wallpaper, carpets, lighting,
graphics and home wares as a part of mainstream Australian design. I don’t want
to do all of it myself, but I want to be part of it and be inspired through
it.’</EM></P>
<P>Since the summit Alison has been piloting her idea for a collective on the
mid north coast of New South Wales. Ten Local Aboriginal Land Councils
have formed the Saltwater Freshwater Alliance to collaborate on an annual
arts and culture festival, skills workshops and joint applications to fund major
projects that benefit artists across the whole region.</P>
<P>Alison believes such coordinated approaches could promote meaningful
employment opportunities and economic independence for Indigenous arts and
craftspeople living all across Australia.</P>
<H4>5. The frequent flier</H4>
<P>Having moved from Sydney to regional New South Wales, Alison understands the
challenges of running a business outside a major city. She
said: <EM>‘After I moved, I was operating my business out of my spare
bedroom, with a computer, printer and scanner I got through my IBA loan. Since
then I’ve been phoning, faxing, emailing, and flying off when I need to meet
clients’.</EM></P>
<P>With advances in technology Alison believes that more Indigenous Australians
in regional and remote areas should consider a home-based business as a means of
overcoming issues such as access to transport and child care. She
said: <EM>‘For young people especially, staying close to land and family,
and learning about your culture and heritage, there are opportunities for you to
make money from being exactly where you are. You could become a cultural tourism
operator, a children’s clothing designer, or you could deliver aged care
services in a culturally appropriate way, or work on the land in regeneration.
You have to think outside the square, be really creative in your thinking and
keep your culture strong and alive’.</EM></P>
<P>Alison says that having access to expert advice, information and support such
as that offered through IBA’s <A href="http://www.iba.gov.au/business-ownership/">Business
Development and Assistance Program</A>, increases the likelihood of businesses
being successful over the long term. She says she struggled with learning new
business and accounting systems, but said: <EM>‘You can learn to be a
business person in the same way you can learn to be creative. I’ve taught myself
MYOB accounting, and I’m loving it because I can stop being anxious about where
things are headed, I have the control’.</EM></P>
<H4>6. The mum</H4>
<P>As a new mum Alison is back in bower bird mode, critiquing everyday
household objects and dreaming up improvements to solve practical problems faced
by new mothers. She credits motherhood for her increasing involvement
in strategic economic development initiatives. <EM>‘I think more
outside my own square now’</EM>, she said. <EM>‘I’m thinking about Alby and
the world he is going to grow up in. How unreal for Alby to be an Aboriginal
now. Yes, there are some wicked problems out there, but if we concentrate all
our energy into making our young people feel good about themselves, having
strong cultural knowledge and being economically independent, then all those
other problems go away’.</EM></P></DIV></DIV>
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<DIV class="sidebar-secondary col-sidebar-secondary issue-22">
<H3 class="selected-issue-title hide-for-small-only"><A href="http://www.iba.gov.au/issue/issue-5/">
October, 2010 </A></H3>
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