<div dir="ltr"><div>Colleagues</div><div><br></div><div><p>In this book (see the link below) ‘SKETCHING product design PRESENTATION’ the focus is not on how to sketch, rather it&#39;s the context in which sketches are used in product design.<br> It&#39;s about understanding how people view presentations and sketches and how this can be influenced by the designer to improve the effectiveness of the communication.<br> In this book several influential visual perception theories (Reptilian Brain Theory, Gestalt, Rhetoric, Semiotics) are discussed. These theories are explained directly into the context of product design, and illustrated by design showcases of leading design studios.<br><br><a href="https://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Esketching%2Enl%2FbookPresentation%2Ehtml&amp;urlhash=APPE&amp;_t=tracking_anet" target="blank" rel="nofollow"><font color="#0066cc">http://www.sketching.nl/bookPresentation.html</font></a></p><p>Regards, Lorraine Tran</p><div><a href="https://www.linkedin.com/news?viewArticle=&amp;articleID=7387358553846284048&amp;gid=80335&amp;type=member&amp;item=5968362618459561985&amp;articleURL=http%3A%2F%2Fwww%2Esketching%2Enl%2FbookPresentation%2Ehtml&amp;urlhash=APPE&amp;goback=%2Egde_80335_member_5968362618459561985" target="_blank"><font color="#0066cc"><img src="https://media.licdn.com/media-proxy/ext?w=100&amp;h=80&amp;hash=UlLXjDUuLlbzr%2BS0m9IBV3pRlHg%3D&amp;ora=1%2CaFBCTXdkRmpGL2lvQUFBPQ%2CxAVta9Er0Ua9hFUJyRk146aIo0j-6ksIS4PKC2fwH3z_5Y3fPSL3OZmI"></font><font color="#0066cc"> </font></a> <div><h4><br></h4></div></div></div></div>