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<TITLE>“Dimensions of the Plane” Communication Design in Germany</TITLE>
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<FONT SIZE="5"><FONT FACE="Helvetica Neue"><SPAN STYLE='font-size:16pt'><B>MEDIA RELEASE<BR>
</B></SPAN></FONT></FONT><FONT FACE="Helvetica Neue"><SPAN STYLE='font-size:12pt'>9 February 2009 <BR>
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</SPAN></FONT><FONT SIZE="4"><FONT FACE="Helvetica Neue Bold Condensed"><SPAN STYLE='font-size:14pt'>“Dimensions of the Plane” Communication Design in Germany<BR>
18 February – 13 March 2009<BR>
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</SPAN></FONT><SPAN STYLE='font-size:12pt'><FONT FACE="Helvetica Neue">The only Australian showing of this important exhibition of <B>contemporary communication design</B> opens at the Australian Academy of Design on February 18. <BR>
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</SPAN></FONT><SPAN STYLE='font-size:12pt'>Brought to Australia by the Goethe-Institut Australia and German Design Council, this exhibition includes leading German designers and represents the full strength and scope of two-dimensional communication design in the 21st century.<BR>
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</SPAN></FONT><SPAN STYLE='font-size:12pt'>Communication design can be defined as the language of visual characters, symbols and images which help us navigate our way through the information jungle. The exhibition subject matter is divided into 5 main sections representing graphic design, digital media, corporate design, wayfinding & signage systems, and typography.<BR>
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</SPAN></FONT><SPAN STYLE='font-size:12pt'>The exhibition includes approximately 150 recent works by influential designers such as Johannes Erler, Mike Meiré, Joachim Sauter, Erik Spiekmann and Andreas Uebele. Their particular strengths and specialisations highlight the five principles of two-dimensional communication design.<BR>
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</SPAN></FONT><SPAN STYLE='font-size:12pt'>It captures where current trends come from and reflects on the effect of graphic and visual designs of the past continues to the present day. The powerful impact of logos, pictograms, typefaces or systems often only becomes apparent when they have been making their mark over for decades: the Deutsche Bank logo designed by Anton Stankowski in 1974, for example, or Otl Aicher’s pictograms – originally designed for the Munich Olympics in 1972, or the DIN typeface that directs drivers on German autobahns.<BR>
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An <B>Opening Night and media viewing</B> will be held on Wednesday 18 February 6.30-8pm at 220 Ingles St, Port Melbourne. The exhibition is open to the public 9am-5pm Mon-Fri until 13 March.<BR>
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</SPAN></FONT><SPAN STYLE='font-size:12pt'>The Australian Academy of Design is a not-for-profit higher education provider delivering the Bachelor of Design Arts degree with major studies in Advertising, Fashion Design, Graphic Design, Photo Media and Visual Arts.<BR>
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</SPAN></FONT><SPAN STYLE='font-size:12pt'>For further information, to attend opening night or a sneak pre-view of how the exhibition is put together, contact Sandra Boyd on 03-9676 9000<BR>
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</SPAN></FONT><SPAN STYLE='font-size:12pt'>For upcoming events at the Australian Academy of Design visit the website www.designacademy.edu.au</SPAN></FONT><SPAN STYLE='font-size:12pt'><FONT FACE="Times New Roman"> <<a href="http://www.designacademy.edu.au">http://www.designacademy.edu.au</a>> </FONT><FONT FACE="Helvetica Neue"> or to join the mailing list contact <a href="marketing@designacademy.edu.au">marketing@designacademy.edu.au</a> or 9676 9000<BR>
For the Goethe-Institut calendar of events or to join the mailing list visit the website www.goethe.de/australia <<a href="http://www.goethe.de/australia">http://www.goethe.de/australia</a>> </FONT><FONT FACE="Times New Roman"><BR>
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